BTW Creative
Bold visual identity built for impact and recall.
The brief
BTW Creative is a UK studio doing bold brand work, but their site read as quiet. Visitors couldn't tell, within five seconds, that this was a studio with strong opinions and a sharp portfolio.
The challenge
The previous site presented work as a flat grid with light supporting copy. Strong projects sat next to weaker ones with equal weight. Visitors bounced before reaching the contact form.
The approach
- 01Rewrote the home into a single declarative statement, not a service menu.
- 02Hero work pinned at large scale; supporting work demoted into a scroll rail.
- 03Type system shifted to a heavier display weight, closer to BTW's actual brand voice.
- 04CTA simplified to one path: a project enquiry.
The outcome
Numbers from the first 90 days post-launch.
0%
Avg. session duration
0.0x
Enquiry-form completions
0%
Bounce rate
“The redesign made our portfolio finally feel like our work. Enquiries went from a trickle to actually filtering us by fit.”
BTW Creative
How we ran it
Four phases. Same as every Revive engagement.
01
Audit
Heatmap + scroll-depth + 12 user-test sessions on the live site.
02
Direction
Two redesign directions delivered in 48 hours, one chosen for build.
03
Build
Static build, no CMS. Under 90KB, sub one second LCP on mobile 4G.
04
Hand-off
Editable content sections via plain markdown.
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