KontrolWater
Cinematic product storytelling. Better user trust.
The brief
KontrolWater is intelligent pool management for high-end residences and commercial pools. The product is genuinely premium. The previous site read as a 2014 industrial-equipment brochure.
The challenge
The buyers (luxury homeowners, hotel ops directors, regulators) were not the audience the old site spoke to. Trust signals were missing for a product that has to live unattended for years.
The approach
- 01Reframed the site around the question 'what does this replace?' rather than 'what does it do?'
- 02Built a kinetic side-by-side comparison vs. traditional pool maintenance.
- 03Engineering credibility surfaced early. Manufacturing facility, named engineer, install dimensions.
- 04Reservation/audit form simplified, paired with concrete commercial-vs-residential paths.
The outcome
Numbers from the first 90 days post-launch.
0.0x
Audit-call bookings
0%
Avg. session duration
0%
Bounce on commercial path
“Now the site does the credibility lift. Sales calls start at 'how soon can we install', not 'is this a real product'.”
KontrolWater
How we ran it
Four phases. Same as every Revive engagement.
01
Audit
Buyer-persona interviews across luxury residential, hotel ops, regulators.
02
Direction
Two directions in 48 hours, chosen direction built around comparison framing.
03
Build
Static + interactive: scroll-drawn install diagram, kinetic comparison table.
04
Hand-off
Component-level editing for product-spec changes without rebuilds.
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