Touro e Fogo
Improved engagement journey. Stronger visual identity.
The brief
Touro e Fogo is a Portuguese steakhouse with the kind of room people remember. The website didn't carry any of that. Reservations were dropping and the menu was buried four taps in.
The challenge
The site was treating itself as an information page when it needed to behave like a marketing tool. The room sells itself in person, but the website never invites the visit.
The approach
- 01Hero rebuilt around the room. Full-bleed video on desktop, looping stills on mobile.
- 02Menu surfaced one tap from any page; reservation flow shortened from five steps to two.
- 03Photography re-shot, then graded toward a single colour story (deep red, ember orange, cream).
- 04Brand voice tightened. Fewer words, more confident.
The outcome
Numbers from the first 90 days post-launch.
0%
Reservations from web
0%
Time-to-menu
0%
Mobile-bounce
“The site finally feels like the restaurant. People walk in already knowing what we are.”
Touro e Fogo
How we ran it
Four phases. Same as every Revive engagement.
01
Audit
On-site shoot day. Tracked actual booking flow against analytics drop-off.
02
Direction
Two directions in 48 hours; the chosen one led with room photography.
03
Build
Static build with reservation embed; mobile-first performance budget.
04
Hand-off
Photography backlog and shot list for in-house team to maintain quality.
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